All photos courtesy of the University of Wisconsin-Madison 

2015 Varsity Band Spring Concert

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Event Poster
Marketing efforts were focused in residence halls, buildings on campus and lecture halls. 

The UW Varsity Band saw an 18% increase in student ticket sales compared to last year. 
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Promotional Bookmark/ Flyer
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Residence Hall Television Slide

2016 Varsity Band Spring Concert


In 2016 our marketing efforts resulted in a 19% year-over-year increase in student ticket sales for the concert.

A successful Snapchat campaign resulted in 1,570 uses and 67,798 views of the Spring Concert geotag.