Professional Experience
Digital Communications Associate at Catholic Extension
Senior Associate, Paid Digital at The Digital Ring
April 2018 to December 2018
Client Strategist at Blackbird Garage
June 2017 to April 2018
Digital Strategist at Blackbird Garage
June 2016 to April 2018
Associate Marketing Manager at the UW Varsity Band Spring Concert
January 2014 to Present
PR Manager at Curb Magazine
September 2015 to May 2016
Marketing and Communications Intern at Gio's Garden
September 2015 to January 2016
Multimedia Communications Intern at UW-Madison Department of Information Technology
May 2015 to August 2015
Digital Communications Associate at Catholic Extension
Senior Associate, Paid Digital at The Digital Ring
April 2018 to December 2018
- Work with clients and campaign managers to create digital ad campaigns
- Coach clients on business and marketing strategy
- Manage Google Adwords campaigns
Client Strategist at Blackbird Garage
June 2017 to April 2018
- Work with clients and campaign managers to create digital ad campaigns
- Coach clients on business and marketing strategy
- Manage Google Adwords campaigns
Digital Strategist at Blackbird Garage
June 2016 to April 2018
- Developed and executed digital marketing strategy on Google Adwords and Facebook
- Managed $250,000+ quarterly paid search budget for clients to drive over $1 million in revenue
- Managed ads appearing on Facebook, Instagram, Youtube, and Google Search and Display Networks
- Used Google Adwords and Analytics interface to analyze performance for clients using
- Researched and implemented industry best practices to provide additional value to clients
- Provided recommendations relating to: SEM, SEO, landing page optimization and lead generation
Associate Marketing Manager at the UW Varsity Band Spring Concert
January 2014 to Present
- Successfully executed projects which resulted in an 18% increase in student ticket sales
- Designed advertising strategy and promotional materials with Adobe Indesign, Photoshop and Illustrator
- Engaged in public outreach to UW residence and dining halls
- Planned and executed promotional events
PR Manager at Curb Magazine
September 2015 to May 2016
- Produced social media strategy and content on Facebook, Instagram and Twitter
- Planned and executed publication launch party
- Managed external relations with news outlets
Marketing and Communications Intern at Gio's Garden
September 2015 to January 2016
- Managed Facebook campaigns for the non-profit respite care enter, including a campaign that raised $10,000
- Implemented Google Adwords and Analytics to increase digital outreach and marketing effectiveness
- Managed organization emails using Mailchimp
- Consulted on event planning and digital media planning
Multimedia Communications Intern at UW-Madison Department of Information Technology
May 2015 to August 2015
- Designed inter-departmental communication plan
- Coordinated and led meetings and brainstorming session
- Created presentations and training modules using Adobe Captivate
Education
University of Wisconsin-Madison
Bachelor of Arts in Journalism and Mass Communication and Certificate in Digital Studies
University of Wisconsin-Madison
Bachelor of Arts in Journalism and Mass Communication and Certificate in Digital Studies
Skills
- Visual Design (Adobe Photoshop, Illustrator; GIMP)
- Microsoft Office (Word; Excel; PowerPoint)
- Organic Social (Hootsuite; Facebook; Twitter; Instagram; Pinterest)
- Paid Social (Facebook; Instagram)
- Paid Search (Google Search Network; Google Display Network; Youtube)
- Web Design (HTML; CSS)