​Professional Experience

Digital Communications Associate at Catholic Extension

Senior Associate, Paid Digital at The Digital Ring
April 2018 to December 2018
  • Work with clients and campaign managers to create digital ad campaigns
  • Coach clients on business and marketing strategy
  • Manage Google Adwords campaigns​

Client Strategist at Blackbird Garage
June 2017 to April 2018
  • Work with clients and campaign managers to create digital ad campaigns
  • Coach clients on business and marketing strategy
  • Manage Google Adwords campaigns​

Digital Strategist at Blackbird Garage
June 2016 to April 2018
  • Developed and executed digital marketing strategy on Google Adwords and Facebook 
  • Managed $250,000+ quarterly paid search budget for clients to drive over $1 million in revenue
  • Managed ads appearing on Facebook, Instagram, Youtube, and Google Search and Display Networks
  • Used Google Adwords and Analytics interface to analyze performance for clients using 
  • Researched and implemented industry best practices to provide additional value to clients
  • Provided recommendations relating to: SEM, SEO, landing page optimization and lead generation

​Associate Marketing Manager at the UW Varsity Band Spring Concert 
​January  2014 to Present
  • Successfully executed projects which resulted in an 18% increase in student ticket sales
  • Designed advertising strategy and promotional materials with Adobe Indesign, Photoshop and Illustrator
  • Engaged in public outreach to UW residence and dining halls
  • Planned and executed promotional events

PR Manager at Curb Magazine  
September 2015 to May 2016
  • Produced social media strategy and content on Facebook, Instagram and Twitter
  • Planned and executed publication launch party
  • Managed external relations with news outlets

Marketing and Communications Intern at Gio's Garden 
September 2015 to January 2016
  • Managed Facebook campaigns for the non-profit respite care enter, including a campaign that raised $10,000
  • Implemented Google Adwords and Analytics to increase digital outreach and marketing effectiveness 
  • Managed organization emails using Mailchimp
  • Consulted on event planning and digital media planning

Multimedia Communications Intern at UW-Madison Department of Information Technology
May 2015 to August 2015
  • Designed inter-departmental communication plan
  • Coordinated and led meetings and brainstorming session
  • Created presentations and training modules using Adobe Captivate 


Education 
University of Wisconsin-Madison
Bachelor of Arts in Journalism and Mass Communication and Certificate in Digital Studies 
Skills​​
  • Visual Design (Adobe Photoshop, Illustrator; GIMP)
  • Microsoft Office (Word; Excel; PowerPoint)                                                                                                                          
  • Organic Social (Hootsuite; Facebook; Twitter; Instagram; Pinterest)                                                                          
  • Paid Social (Facebook; Instagram)                                                                                                                                                
  • Paid Search (Google Search Network; Google Display Network; Youtube)                                                                          
  • Web Design (HTML; CSS)